December 1, 2024•6 min read
Designing with Empathy: Product Lessons
Why listening to your users is the most profitable design strategy you can implement today.
A
Aisha Khan
Product Lead
Empathy-led design starts by listening. We ran quick user interviews and discovered needs we hadn't anticipated, which shifted the product roadmap.
Observation over assumption
Observe customers using your product in real contexts — their constraints inform better solutions. What distinct problems are they trying to solve in their messy, real lives?
"Design with a problem in mind, not with a feature in mind."
We often fall in love with our solutions. But user research forces us to fall in love with the problem. That shift is subtle but transformative.
Small experiments + user feedback are more valuable than big launches without validation. Iterate, listen, and iterate again.
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