How I grew my handmade business to 6 figures

When I started making jewelry in my small kitchen, I never imagined reaching six figures within three years. The journey was a mix of product focus, community building, and careful reinvestment.

It began with a simple question: "Would I buy this?" If the answer wasn't an enthusiastic yes, it didn't make the cut. This ruthless editing process defined my brand early on.

Focus on one product line

Instead of expanding too fast, I focused on refining a single signature collection. This reduced decision fatigue and made marketing clearer. By becoming known for one thing, I became the expert in that niche.

"Do fewer things, better. Your customers will appreciate the clarity."

Channels that worked

Not all social media platforms are created equal for handmade goods. I found my tribe where visual storytelling thrived:

• Instagram — Consistent reels showing the process behind the product.
• Local pop-ups — Face-to-face interactions built initial trust and earned local press.
• Collaborations — Partnering with complementary brands (e.g., a local candle maker) for cross-promotion.

Reinvesting early profits into professional photography and sustainable packaging was a turning point. It signaled to customers that this was a serious brand, not just a hobby.

Over time, these choices compounded into sustainable revenue and a loyal customer base that waits for every new drop.